Sometimes it takes just one courageous decision to send life in an entirely new direction. That is exactly what happened to Svitlana Hrimova — a woman who decided to challenge her own doubts and try herself in the world of fashion. Today, she is a participant of the international BRANDFACE project, proving every day, to herself and to others, that it is never too late to change your life.
When Svitlana first heard about BRANDFACE, she was immediately drawn to the idea of giving it a try. Of course, there were doubts — would she succeed? Would she be able to handle it? But her desire to change her life for the better turned out to be stronger than her insecurity. She trusted the project’s team and took the step that changed everything.
Today, fashion means far more to Svitlana than a beautiful, vibrant cover. It has become a space for self-expression, self-improvement, and inner transformation. And perhaps, before long, it will grow from a passion into a true profession.
The results haven’t kept her waiting: Svitlana has already walked the runway at the Ukrainian Film Festival and been photographed for the evening-wear brand Anabel. And this is only the beginning — new shoots and prospects for collaborations with other renowned brands lie ahead.
Our editorial team is genuinely happy for Svitlana and her story — a wonderful example of how believing in yourself, paired with the support of the right team, can open the door to an entirely new world.
And now — a heartfelt interview with Svitlana about self-doubt, fashion, and what BRANDFACE means to her.
Was there a moment when you doubted yourself? How did you overcome it?
When I first heard about the BRANDFACE project, I was immediately inspired by the idea of trying it. Of course, I had doubts. I wondered whether I would succeed. But I decided to try myself in a new world. I challenged myself and decided to prove that I could do it. I trusted the BRANDFACE team, and my desire to change my life for the better becamestronger than my insecurity.
What is fashion to you: art, a profession, or a form of self-expression?
For me, fashion has always been art — a beautiful and vibrant showcase. But now it is also a way of self-expression and self-improvement. In the future, I hope it will become my profession as well.
What moment in your life changed you the most?
Perhaps every woman has many such moments. But at this stage of my life, the brightest and most important one has been discovering the BRANDFACE project, becoming part of it, changing my life, and changing the way I see myself.
What does the BRANDFACE project mean to you?
For me, the BRANDFACE project is an incredible opportunity to fulfill my dream of becoming a model, to live a bright life, travel, be surrounded by beautiful and successful people, and become one of them. It is an opportunity to discover a new version of myself, transform my life, and become happy, confident, and independent. With BRANDFACE, every woman can become the best version of herself!
Project: BRANDFACE Brand: Anabel MUA
Hair Style: Daryna Kalinichenko, Diana Yanovych